Journal of Transportation Research

Journal of Transportation Research

Predict Shopping Trips (E-Shopping and offline Shopping) based on Deep Learning Approach

Document Type : Original Article

Authors
1 Ph.D. Candidate, Department of Civil Engineering, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 Assistant Professor, Department of Civil Engineering, Science and Research Branch, Islamic Azad University, Tehran, Iran.
3 Professor, Department of Mathematical Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Abstract
Travel production in transportation management has led to extensive studies for different travel purposes. Trips due to the daily activities of citizens are divided with the purposes of work, shopping, education, etc., according to the studies conducted in Tehran, 12% of trips are shopping purposes, which after the trip with the purpose of work. Therefore, by identifying factors affecting the creation of shopping trips, we can play a significant role in reducing transportation cost, reducing pollutant emissions, increasing user satisfaction, and contributing to the growth of sustainable development. In this research, considering the frequency of data in areas 2 and 5 of Tehran metropolis and calculations based on Cochran's formula, 1500 questionnaires were provided to the people of these areas. Finally, 1,000 questionnaires were collected from users in the field of e-commerce who had successful orders in online and offline services in the last 20 days of 2021. The results of the descriptive statistics of the interviewees showed that the largest share of people in the statistical population were single men in the age range of 18-35 years without owning a car and having a bachelor's degree with an income level of 10-15. Also in this paper we used the indicators of age, gender, marital status, car ownership, shopping cost, shopping time, product price, household income, employment status, and education level. It has been used as indicators affecting the type of shopping trip. In the next step, the results were evaluated and the travel type estimated. In order to compare the proposed method, MLP neural network, DT and KNN algorithms were used. The results showed that the deep model has the best performance with an accuracy of 95.63%. After that, there are neural network with 90.12% accuracy, DT with 86.49% accuracy and KNN with 80.16% accuracy.
Keywords
Subjects

-Archetti, C., & Bertazzi, L. (2021). Recent challenges in Routing and Inventory Routing: E‐commerce and last‐mile delivery. Networks, 77(2), 255-268.dx.doi.org/10.1002/net.21995
-Ardiansah, M. N., Chariri, A., & Januarti, I. (2019). Empirical study on customer perception of e-commerce: Mediating effect of electronic payment security. Journal Dinamika Akuntansi, 11(2), 122-131.doi.org/10.15294/jda.v11i2.20147
-Chawla, A., Singh, A., Lamba, A., Gangwani, N., & Soni, U. (2019). Demand forecasting using artificial neural networks—a case study of American retail corporation. In Applications of artificial intelligence techniques in engineering (pp. 79-89). Springer, Singapore. doi.org/10.1007/978-981-13-1822-1_8
-Dong, Y., Tang, J., & Zhang, Z. (2022, March). Integrated Machine Learning Approaches for E-commerce Customer Behavior Prediction. In 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED(.Atlantis Press.1008-1015. doi.org/10.2991/aebmr.k.220307.166
-Espinoza, M. C., Ganatra, V., Prasanth, K., Sinha, R., Montañez, C. E. O., Sunil, K. M., & Kaakandikar, R. (2021). Consumer behavior analysis on online and offline shopping during pandemic situation. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 4(3), 75-87. doi.org/10.32535/ijafap.v6i1.1934
-Jiang, H., He, M., Xi, Y., & Zeng, J. (2021). Machine-Learning-Based User Position Prediction and Behavior Analysis for Location Services. Information, 12(5), 180. doi.org/10.3390/info12050180
-Lipsman, June 27, (2019). Global ecommerce. https://www.emarketer.com/content/global-ecommerce.
-Moon, J., Choe, Y., & Song, H. (2021). Determinants of consumers’ online/offline shopping behaviours during the COVID-19 pandemic. International Journal of Environmental Research and Public Health, 18(4), 1593.
doi.org/10.3390/ijerph18041593
-Punia, S., Nikolopoulos, K., Singh, S. P., Madaan, J. K., & Litsiou, K. (2020). Deep learning with long short-term memory networks and random forests for demand forecasting in multi-channel retail. International Journal of Production Research, 58(16), 4964-4979. doi.org/10.1080/00207543.2020.1735666
-Shao, R., Derudder, B., & Witlox, F. (2022). The geography of e-shopping in China: On the role of physical and virtual accessibility. Journal of Retailing and Consumer Services, 64, 102753.doi.org/10.1016/j.jretconser.2021.102753
-Shi, F., & Guegan, C. G. (2018, July). Adapted Decision Support Service Based on the Prediction of Offline Consumers' Real-Time Intention and Devices Interactions. In 2018 IEEE 42nd Annual Computer Software and Applications Conference (COMPSAC), IEEE, Vol. 2, 266-271. dx.doi.org/10.1109/COMPSAC.2018.10241
-Stocchi, L., Michaelidou, N., Pourazad, N., & Micevski, M. (2018). The rules of engagement: How to motivate consumers to engage with branded mobile apps. Journal of Marketing Management, 34(13-14), 1196-1226.
doi.org/10.1080/0267257X.2018.1544167
-World Urbanization Prospects )2018.( (PDF). United Nations. New York. 2019. Archived (PDF) from the original on 11 February 2020. Retrieved 14 April.
-Xiahou, X., & Harada, Y. (2022). B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 458-475. doi.org/10.3390/jtaer17020024
-Xiong, Y. (2022). The Impact of Artificial Intelligence and Digital Economy Consumer Online Shopping Behavior on Market Changes. Discrete Dynamics in Nature and Society, doi.org/10.1155/2022/9772416
 -Zubaidi, S. L., Al-Bugharbee, H., Ortega-Martorell, S., Gharghan, S. K., Olier, I., Hashim, K. S., & Kot, P. (2020). A novel methodology for prediction urban water demand by wavelet denoising and adaptive neuro-fuzzy inference system approach. Water, 12(6), 1628. doi.org/10.3390/w12061628