ابعاد و مولفه‌های مدل کسب ‌و کار شرکتهای ریلی مسافری ایران و ارائه مدل تعاملی ابعاد با استفاده از مدلسازی تفسیری ساختاری

نوع مقاله: مقاله پژوهشی

نویسندگان

1 گروه مدیریت تکنولوژی، دانشگاه آزاد‌ اسلامی، واحد علوم و تحقیقات، تهران، ایران

2 گروه مدیریت صنعتی، دانشگاه علامه طباطبائی، تهران، ایران

3 گروه مدیریت آموزشی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران

چکیده

یک مدل کسب و کار خوب، رونق و توسعه سازمان را به دنبال خواهد داشت و در مقابل، مدل ناکارآمد به سرعت موجب خارج شدن شرکت از دور رقابت خواهد شد. از آنجا که سند چشم انداز کشور، تحقق جابجایی سالانه 50 میلیون مسافر را توسط شبکه ریلی ترسیم کرده است، لازم است که فضای کسب و کار بهبود یافته تا جذابیت لازم در آن در رقابت با حمل جاده­ای ایجاد شود. بر این اساس لازم است تا مدل کسب و کار دائماً مورد بازطراحی قرار گیرد و این امر خود مستلزم استخراج ابعاد و مولفه­های مدل کسب و کار می­باشد. هدف این مقاله، استخراج ابعاد و مولفه­های مدل کسب و کار شرکتهای ریلی مسافری و تعیین نحوه تعامل بین ابعاد مدل می باشد. برای این کار، پس از بررسی ادبیات، 16 مصاحبه با خبرگان صورت گرفت. پس از انجام تحلیل محتوی و حذف موارد نامربوط با مشاوره خبرگان، 124 مولفه­ها برای مدل کسب و کار بخش ریلی مسافری استخراج گردید. با بررسی ادبیات، 10 بُعد جهت پوشش دادن همه مولفه­های حاصل شده انتخاب گردید. با توجه به بالا بودن تعداد مولفه­ها، دو مرحله دلفی توسط خبرگان انجام شد. در نهایت با استفاده از 7 متخصص دیگر در حوزه ریلی مسافری و با استفاده از روش مدلسازی تفسیری ساختاری، مدل تعاملی ابعاد مدل بدست آمد.
 
 

کلیدواژه‌ها


عنوان مقاله [English]

Components and Dimensions of Business Model of Iran Passenger Transportation Companies and Determining Interactions among Dimensions Using ISM Method

نویسندگان [English]

  • H. Veisi 1
  • S. H.A. Tabatabaeian 2
  • P. Jafari 3
1 Department of Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Department of industrial engineering, Allameh Tabatabaei University, Tehran, Iran
3 Department of Educational Administration, Science and Research Branch, Islamic Azad University, Tehran, Iran
چکیده [English]

A good business model will thrive on the prosperity and development of the organization and, in contrast an inefficient business model, will quickly leave the company out of competition. Since the country's vision document, has drawn the realization of 50 million passenger's movement annually for the rail network, it needs that the business environment be improved to create attractiveness compared with road transportation. Accordingly, the business model needs to be redesigned, and this requires the extraction of the dimensions and components of the business model. The purpose of this paper is to extract the components and dimensions of the business model of passenger rail companies as well as the interaction among its dimensions. For this, after literature review, 16 general and special interviews were held with the experts. Then by using content analysis method, coding (Open and axial but not selective) was done and 124 components were extracted for the business model of the passenger rail Companies. By examining the literature, and considering the components extracted in this survey; 10 dimensions were selected to cover all the components. Due to the high number of components, two round Delphi test were performed. Then using 7 other experts and using the Structural Interpretation Modeling (ISM) method, an interactive model was obtained for the various dimensions.
 
 

کلیدواژه‌ها [English]

  • Keywords: Business model
  • Interpretive Structure Modeling
  • Model components
  • Model dimensions
  • Passenger Companies

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