شناسایی عوامل پنهان مؤثر بر پذیرش قیمت‌گذاری تراکم (نمونه موردی: طرح قیمت‌گذاری دوره مبنای تهران)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، دانشکده مهندسی عمران و محیط‌زیست، دانشگاه تربیت مدرس، تهران، ایران

2 دانش‌آموخته کارشناسی ارشد، مؤسسه عالی آموزش و پژوهش مدیریت و برنامه‌ریزی، تهران، ایران

3 دانشجوی دکتری، دانشکده مهندسی عمران و محیط‌زیست، دانشگاه تربیت مدرس، تهران، ایران

چکیده

امروزه ازدحام شدآمد در بسیاری از شهر­ها مانند تهران به معضلی اساسی تبدیل گردیده است. یکی از راهکار­های پیشنهادی استفاده از سیاست­های مدیریت تقاضای حمل‌ونقل با هدف تغییر در تقاضا جهت به حداکثر رسیدن کارایی امکانات و تسهیلات موجود است. ازجمله مؤثرترین ابزار­های سیاست مدیریت تقاضا، قیمت‌گذاری تراکم است که اصلی­ترین مانع اجرای موفق آن، پایین بودن پذیرش عمومی است. در مطالعه حاضر با استفاده از اطلاعات 455 پرسشنامه توزیع‌شده در مهرماه سال 1397 در محدوده طرح ترافیک و به‌کارگیری روش تحلیل عاملی اکتشافی و مدل لوجیت ترتیبی به شناسایی عوامل پنهان مؤثر بر پذیرش طرح دوره مبنای تهران مبادرت می‌شود. نتایج حاکی از اثرگذاری عوامل نگرشی مانند اثربخشی درک­شده از طرح، عملکرد مسئولان، طراحی طرح و نحوه اجرای آن و دغدغه­های زیست‌محیطی در کنار برخی از عوامل اقتصادی- اجتماعی مانند تحصیلات، میزان مالکیت خودرو و الگوی سفر افراد است. همچنین نتایج نشان می­دهد احتمال پذیرش طرح قیمت‌گذاری دوره مبنای تهران در میان افرادی که آشنایی بیشتری با آن دارند، بیشتر است. علاوه بر این، افرادی که میزان استفاده آنان از محدوده طرح ترافیک بیشتر است، تمایل به پذیرش کمتری نسبت به طرح دارند. نتایج این پژوهش می‌تواند به تصمیم­گیران حمل‌ونقل شهری جهت اتخاذ و اجرای سیاست‌های مناسب توأم با پذیرش حداکثری افراد کمک قابل‌توجهی کند.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying Latent Factors Affecting Congestion Pricing Acceptance )Case Study: Tehran Peak-Based Scheme(

نویسندگان [English]

  • Amir Reza Mamdoohi 1
  • Farzaneh Noori 2
  • Iman Farzin 3
1 Associate professor‌, Faculty of Civil and Environmental Engineering, Tarbiat Modares University, Tehran, Iran.
2 M.Sc., Grad., Institute for Management and Planning Studies, Tehran, Iran.
3 Ph.D., Candidate, Faculty of Civil and Environmental Engineering, Tarbiat Modares University, Tehran, Iran.
چکیده [English]

Nowadays traffic congestion in metropolitan areas like Tehran has become a critical issue requiring transportation demand management policies as solutions to reduce demand and maximize facilities efficiency. An effective transportation management measure is congestion pricing, which needs special attention to be performed successfully because of its low public acceptance. In this study, based on the data gathered from 455 face-to-face questionnaires through a surveys conducted at restricted traffic areas of Tehran in 2018, we analyze latent factors affecting acceptance of Tehran peak-based scheme. Exploratory factor analysis and ordinal logit models are used for our purpose. Results show that attitudinal factors like perceived effectiveness of the scheme, officials’ performance, scheme design and the way it is performed and environmental concerns besides some socioeconomic factors like education, car ownership and travel patterns are among the most effective items. Results also show that congestion pricing acceptability among people with more information about this program is more, and less for regular users of restricted traffic areas. This research can assist transportation decision makers in taking appropriate measures and policies with maximum acceptance level.

کلیدواژه‌ها [English]

  • Public Acceptance
  • Exploratory Factor Analysis
  • Tehran Peak- Based Scheme
  • Congestion Pricing
  • Ordered Logit

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