Abdullahi, Fahima, (2020), “Identifying the effective factors on changing the tendency to buy luxury goods through the mediation of demographic characteristics (Case study: Qeshm Island)”, Fourth National Conference on Management, Accounting and Economics with Emphasis on Regional and Global Marketing) in Persian.(
-Bechlioulis, A. P., & Brissimis, S. N., (2019), “Consumer debt non-payment and the borrowing constraint: Implications for consumer behavior”, Journal of Banking & Finance, 101, pp.161-172.
-Bertol, K. E., Broilo, P. L., Espartel, L. B., & Basso, K., (2017), “Young children’s influence on family consumer behavior. Qualitative Market Research: An International Journal.
-Bhuian, S. N., Sharma, S. K., Butt, I., & Ahmed, Z. U., (2018), “Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity”, Journal of Consumer Marketing.
-Chen, Y., Yu, J., Yang, S., & Wei, J., (2018), “Consumer’s intention to use self-service parcel delivery service in online retailing”, Internet Research.
-Cheung, M. F., & To, W. M., (2019), “An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior”, Journal of Retailing and Consumer Services, 50, pp.145-153.
-Dash, G., Kiefer, K., & Paul, J., (2021), “Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention”, Journal of Business Research, 122,
-de Mooij, M., (2017), “Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries”, International Marketing Review.
-Elisa Di Talia, Mariarosaria Simeone, Debora Scarpato, (2018), “Consumer behavior types in household food waste”, Journal of Cleaner Production.
-Farhana Khan, Waqar Ahmed, Arsalan Najmi, (2019), “Understanding consumers’ behavior intentions towards dealing with the plastic waste: Perspective of a developing country”, Resources, Conservation & Recycling 142.
-Forouhid Amir Ismail and Ilkah Mohammad, Winter, (2022), “Noise pollution and regression analysis of sound level in rail transport”, Road Scientific Quarterly, Nineteenth Year, Vol. 4, No. 109,( in Persian).
-Gosnell, G. K., (2018), “Communicating resourcefully: a natural field experiment on environmental framing and cognitive dissonance in going paperless”, Ecological economics, 154, pp.128-144.
-Hati, S. R. H., Zulianti, I., Achyar, A., & Safira, A., (2020), “Perceptions of nutritional value, sensory appeal, and price influencing customer intention to purchase frozen beef: Evidence from Indonesia”, Meat Science, 172, 108306.
-Henkel, L., & Toporowski, W., (2021), “Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit”, Journal of Retailing and Consumer Services, 58, 102278.
-Higueras-Castillo, E., Liébana-Cabanillas, F. J., Muñoz-Leiva, F., & García-Maroto, I., (2019), “Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness”, Journal of Retailing and Consumer Services, 51,
-Im, J., Qu, H., & Beck, J. A., (2021), “Antecedents and the underlying mechanism of customer intention of co-creating a dining experience”, International Journal of Hospitality Management, 92, 102715.
-Ito, A., Kawachi, Y., Kawasaki, I., & Fujii, T. (2019), “Effect of aging on choice-induced cognitive conflict”, Behavioural brain research, 363, pp.94-102.
-Jorge, E., Lopez-Valeiras, E., & Gonzalez-Sanchez, M. B., (2020), “The role of attitudes and tolerance of ambiguity in explaining consumers’ willingness to pay for organic wine”, Journal of Cleaner Production, 120601.
-Koch, J., Gerdt, S. O., & Schewe, G., (2020), “Determinants of sustainable behavior of firms and the consequences for customer satisfaction in hospitality”, International Journal of Hospitality Management, 89, 102515.
-Lajevardi, Massoud; Danaei, Abolfazl; Zargar, Seyed Mohammad; Heydariyeh, Seyed Abdullah, (2020), “The meta-innovative framework of the value creation process”, Strategic Management Studies, No. 37,
pp.83-123.56, ( in Persian).
-Li, X., Dahana, W. D., Li, T., & Yuan, J., (2021), “Behavioral changes of multichannel customers: Their persistence and influencing factors”, Journal of Retailing and Consumer Services, 58, 102335.
-Mandel, N., Rucker, D. D., Levav, J., & Galinsky, A. D., (2017), “The compensatory consumer behavior model: How
self-discrepancies drive consumer behavior. Journal of Consumer Psychology”, 27(1), pp.133-146.
-Mansoori Sepehr, Ruhollah; Haidari, Mahmoud; Bagherian, Fatemeh; Shokri, Omid, (2019), “The Effect of Choice Reversibility on Attitude Change in Cognitive Disorder: A Free Choice Paradigm”, Applied Psychology, No. 47, pp.319-337.) in Persian(.
-Mehdi Elyasi, Mehdi Mohammadi, Hossein Mirzaei, Atieh Safardoust, (2020), “Institutional mapping of innovation in the country's rail transportation industry”, Fifteenth Year Technology Development Quarterly No. 58 .( in Persian)
-Mehrabian Azadeh, (2014), “A Study of the Factors Affecting Passenger Transportation in the Rail Transportation Network in Iran - Quarterly Journal of Economic Sciences”, Seventh Year, No. 22. ( in Persian)
-Mohammadi, Sarah; Mohammadi, women; Khanjanian, Farshid, (2021), “Analyzing the role of marketing based on customer participation in promoting perceived value propositions”, Applied Research in Management and Accounting, No. 17,
pp.117-136.( in Persian)
-Montazeri, S., Tamaddoni, A., Stakhovych, S., & Ewing, M., (1397), “Empirical decomposition of customer responses to discount coupons in online FMCG retailing”, Journal of Retailing and Consumer Services, 58, 102340. (in Persian)
-Montazeri, S., Tamaddoni, A., Stakhovych, S., & Ewing, M., (1397), “Empirical decomposition of customer responses to discount coupons in online FMCG retailing”, Journal of Retailing and Consumer Services, 58, 102340. (in Persian).
-Norouzi, H., Azimi, M., (1398), “Investigating the relationship between post-purchase cognitive mismatch and instant purchase behavior”, 2nd National Conference on New Thoughts in Business Management,
pp.1-11. )in Persian(.
-Nystrand, B. T., & Olsen, S. O., (2020), “Consumers’ attitudes and intentions toward consuming functional foods in Norway”, Food Quality and Preference, 80, 103827.
-Oskooi, Nasrin; Ajli, Jalil, (2020), “TV media advertising and consumer attitudes towards advertising”, Fifth International Conference on Management, Psychology and Humanities with Sustainable Development Approach, pp.1-5. (in Persian)
-Park, O. J., Kim, M. G., & Ryu, J. H., (2019), “Interface effects of online media on tourists' attitude changes”, Tourism Management Perspectives, 30, pp.262-274.
-Paul Rohde, Eric Stice, Heather Shaw, Jeff M. Gau., (2016), “Pilot trial of a dissonance-based cognitive-behavioral group depression. prevention with college students”, Behaviour Research and Therapy 82.
-Perlovsky, L., (2018), “Music and cognitive dissonance: Comment on “An integrative review of the enjoyment of sadness associated with music”, by Tuomas Eerola et al. Physics of Life Reviews, 25 (March), pp.152–153. https://doi.org/10.1016/j.plrev.2018.03.012.
-Raju, S., Rajagopal, P., & Murdock, M. R., (2021), “The moderating effects of prior trust on consumer responses to firm failures”, Journal of Business Research, 122, pp.24-37.
-Rezvani, Mehran; Seyed Amiri, Nader; Mirzaei, Behnam, (2021), “Identifying the effect of electronic verbal marketing on social networks on value creation (Case study: Tourism startup industry)”, Executive Management of Mazandaran University, 15 (23), pp.211-238.( in Persian)
-Sadahiro, Y., (2021), “A method for analyzing the daily variation in the spatial pattern of market area”, 2021 Journal of Retailing and Consumer Services, 58, 102336.
-Safarzadeh, S., & Rasti-Barzoki, M., (2019), “A game theoretic approach for assessing residential energy-efficiency program considering rebound”, consumer behavior, and government policies. Applied energy, 233, pp.44-61. (in Persian)
-Sharifipour, Abbas; Bastam, Hadi; Hosseinzadeh, Ali; Pouya, Alireza, (2021), “Characteristics and consumer behavior and its effect on instant purchase (Case study of Mashhad chain stores)”, Ethical Research, 11 (1), pp.153-172.( in Persian)
-Singh, J., Singh, G., Kumar, S., & Mathur, A., (2021), “Religious influences in unrestrained consumer behaviour”, Journal of Retailing and Consumer Services, 58, 102262.
-Sundararaj, V., & Rejeesh, M. R., (2021),
”A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites”, Journal of Retailing and Consumer Services, 58, 102190.
-Taleghani, Mohammad; Ahmadi, Mojgan; Ebadi, Behrooz, (2019), “Investigating the effect of corporate social responsibility on customer satisfaction and attitude towards the brand of Shahrvand Goods Service Company (chain stores). Management and Entrepreneurship Studies, No. 1: 188-195(in Persian)