ابعاد و مولفه‌های مدل کسب و کار شرکتهای ریلی باری ایران و تعیین نحوه تعامل ابعاد با روش مدلسازی تفسیری ساختاری

نوع مقاله: مقاله پژوهشی

نویسندگان

1 گروه مدیریت تکنولوژی، دانشگاه آزاد‌ اسلامی، واحد علوم و تحقیقات، تهران، ایران

2 گروه مدیریت صنعتی، دانشگاه علامه طباطبائی، تهران، ایران

3 گروه مدیریت آموزشی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران

چکیده

شرکت ها در فضای رقابتی محیط امروز، دائماً نیازمند ارائه پیشنهادهای جدید برای مشتریان می­باشند و لذا یا باید مدل کسب و کار خود را به طور دائم تغییر دهند؛ و یا باید بپذیرند که اندک اندک سهم بازار خود را به رقبای دیگر واگذار نمایند. در این خصوص شرکتهای ریلی باری نیز از این موضوع مستثنی نبوده و لازم است تا مدل کسب و کار خود را با روشهای نوین ارتقاء دهند. از آنجا که سند چشم انداز کشور، تحقق جابجایی بار تا 91 میلیون تن را در افق 1404 برای بخش باری ترسیم  کرده است، لذا برای دستیابی به  این مهم لازم است که مدل کسب و کار دائماً مورد بازنگری قرار گیرد. برای این کار، لازم است تا ابعاد و مولفه­های مدل کسب و کار کاملاً شناسایی گردند که به این مهم در این مقاله پرداخته شده است. هدف این مقاله، استخراج ابعاد و مولفه­های مدل کسب و کار شرکتهای ریلی باری و تعیین نحوه تعامل بین ابعاد  است. به این منظور، پس از بررسی ادبیات، 9مصاحبه عمومی و 7 مصاحبه خاص با خبرگان ریلی صورت گرفت. سپس با روش تحلیل محتوی، کدگذاری باز و محوری صورت گرفت و  122 مولفه برای مدل کسب و کار بخش ریلی باری استخراج گردید. به جای انجام کدگذاری گزینشی، با بررسی ادبیات، ابعاد مختلف کسب و کار استخراج و با در نظر گرفتن مولفه­های بدست آمده در تحقیق، 10 بُعد جهت پوشش دادن کلیه مولفه­ها انتخاب گردید. با توجه به بالا بودن تعداد مولفه­ها، دو مرحله دلفی توسط 7 نفر متخصص داخلی و خارجی انجام و با نظر خبرگان، مولفه­های نهایی حاصل گردید. CVI و CVR پرسشنامه با استفاده از 8 نفر خبره دیگر محاسبه شده و مولفه­ها­ بازهم تقلیل یافت. سپس با استفاده از نظر 6 نفر دیگر از متخصصین حوزه ریلی باری و با استفاده از روش مدلسازی تفسیری ساختاری، مدل تعاملی بین ابعاد مختلف مدل به دست آمد.
 
 

کلیدواژه‌ها


عنوان مقاله [English]

Components and Dimensions of Business Model of Iran Freight Transportation Companies and Determining Interaction among Dimensions Using ISM Method

نویسندگان [English]

  • H. Veisi 1
  • S. H.A. Tabatabaeiyan 2
  • P. Jafari 3
1 Department of technology management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Department of industrial engineering, Allameh Tabatabaei University, Tehran, Iran
3 Department of educational administration, Science and Research Branch, Islamic Azad University, Tehran, Iran
چکیده [English]

Companies in a competitive environment are constantly need to generate new offers to their customers, so they have to constantly change their business model or accept to loss their market share to other competitors. In this regard, rail freight companies are no exception and need to upgrade their business model with new ways. Since the country's vision document has set the transportation volume for freight sector equal to 91 million ton on the horizon of 1404, it is needed that the business model be constantly redesigned to achieve this goal. To redesign the business model, it is necessary to fully identify the dimensions and components of the model, which is dealt with in this regard. After literature review, 9 general and 7 special interviews were held with the experts. The content analysis method was followed and then open/axial coding done and 122 components were extracted for the business model of the freight railways companies. Instead of conducting selective coding, by examining the literature, different business models were extracted and, taking into account the components of the research, 10 dimensions were chosen to cover all the components. Due to the high number of components, two Delphi stages were performed by using 7 internal and external specialists and the final components were obtained by consulting to them. CVI and CVR are also calculated using 8 other experts and the total number of the components is reduced more. Finally using 6 other experts from the field of rail and using the ISM (Structural Interpretation Modeling) method, an interactive model has been obtained among dimensions.
 
 

کلیدواژه‌ها [English]

  • Model dimensions
  • Freight Companies
  • Interpretive Structural Modelling
  • Business Model
  • Business Model Components

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